Publish Date: 1 November 2022
How do you know if your website needs a redesign?
Because the digital world is such a significant aspect of our lives, we associate the credibility of websites, businesses, blogs, and so on with their online presence. As a result, if yours is out of date, it might significantly influence your sales and overall company performance. Websites must be interesting, well-designed, and simple to capture customers’ attention and gain their trust.
Here are some indicators that your website may use a redesign.
Your site is not mobile-friendly. Mobile devices are the primary research tool of several people nowadays, and customers are more likely to buy when a website is mobile-friendly. Another indicator that your site needs a revamp is if it has low rankings in search engines. Most of the time, potential customers will not visit you if you are not on the top results. If your site has long loading times and undesirable aesthetics, it is also a clear indicator that you must give it a makeover. Customers often associate credibility with how your website looks and how efficient it is.
How often should you change your website theme?
Many website managers get too obsessed with a frequent redesign, which may be harmful. A complete site redevelopment might harm search engine rankings. This might happen if you establish a whole new site but fail to utilise the same URLs. One of the most useful things you can do for your website is to increase its longevity since this enables organic SEO growth. An older site with a few years of history has a better chance of getting a higher Google Page Rank.
The number of repeat visits to your website also impacts your results. On the other hand, a constantly changing site design may be annoying and even off to repeat visitors. Most consumers prefer familiarity and prefer pages that are simple to browse. Sites with a large following will frequently implement changes gradually and carefully to avoid disrupting the user’s experience too drastically.
Does a redesign hurt your SEO?
Website redesigns are not without danger, particularly in terms of SEO, but when done correctly, they may provide considerable benefits. The most apparent advantage is that you want to make your website visually appealing because your website functions as a modern-day shop display. If it appears weary and out of date, your visitors will worry if your business is also tired and out of date.
It might be difficult to know whether a website makeover is needed. You’re probably spending a lot of money on your makeover, so you want to get it right. The important thing to put in mind is that user experience is important in online marketing. It will be seen in practically every metric and, eventually, will have an influence on your bottom line. Conversion rate is the measure that most website owners care about. This might be an indication that it’s time to rebuild your website.