Publish Date: 17 August 2022

SEO Audit Benefits

The main purpose of an SEO audit is to identify any website flaws relating to website content or technical issues. It’s important to note that an SEO Audit does not refer to design elements such as colours or images. The audit is simply looking for errors that can be easily fixed by an SEO expert.

Here are the top reasons why you need an SEO audit for your website.

Technical SEO audit elements

• A quality SEO audit identifies technical SEO concerns. Technical SEO involves assisting search engines in their indexing of a website.
• Website Speed- Your website’s speed matters and Google considers site speed as a critical factor in ranking a website as high as possible. A quick website is user-friendly. The longer your website loads, the more people will leave after waiting too long. The best content is meaningless if people leave after a few seconds.
• 301 Redirects, 302 Redirects, and 404 Errors: Your website should have minimum redirects and no 404 errors. 404 errors are obstacles for users. Make every effort to resolve these difficulties to deliver a flawless customer experience.
• Crawlability is the ease with which a search engine can crawl a website. You may assure strong crawlability by utilising the robots.txt file appropriately, having a dynamic sitemap, and employing rel=noindex tags correctly.

Identify Your Website On-Page Problems

On-Page SEO refers to any content optimisations that may be made “easily.” We describe it simply as low-hanging fruit, a reasonably straightforward SEO modification.

Formulating a Content Strategy

To build a content plan, use the information you gathered about your site’s technical SEO, On-Page SEO, competition, and backlinks. Are you outranked for specific keywords? Examine your competitors, enhance your content, optimise your meta title and descriptions, and determine where you can improve your backlink profile. The SEO audit helps you maintain your content strategy’s goal.